PRSA and IPR Partner to Relaunch the “Public Relations Journal”
Combined Venture Provides Content-Rich Expertise for the Public Relations Profession
NEW YORK (June 21, 2017) – The Public Relations Society of America (PRSA), the nation’s largest
professional organization serving the communications community, and the Institute for Public Relations
(IPR), an independent, nonprofit foundation focused on research applicable in communications practice,
announce their commitment to providing communications professionals with actionable research
through a joint journal publication branded as the “Public Relations Journal.”
Public Relations Journal is a free, web-based, open-access, peer-reviewed, indexed quarterly academic
journal offering the latest public relations and communication-based research. The Public Relations
Journal will publish original research articles, commentaries, research-in-briefs and case studies in a
variety of formats including content and articles by academics or practitioners who examine public
relations in depth and/or create, test or expand public relations theory.
“IPR is pleased to collaborate with PRSA to provide a comprehensive online publication focused on
research that matters to the profession,” said Tina McCorkindale, Ph.D., APR, President and CEO of IPR.
“The Journal will serve as a source for key academic research studies for professionals to incorporate in
their day-to-day practice.”
“We welcome the opportunity to partner with IPR to leverage their extensive knowledge and create a
dynamic, research offering designed to meet the needs of public relations practitioners, scholars,
students of public relations and other industry professionals within the disciplines of communication
and business,” said PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA.
Both PRSA and IPR will work together to select an Editorial Board of a mix of senior public relations
professionals and academics from their list of reviewers and other experts in the field. PRSA and IPR will
search through an open call for a new Editor-in-Chief. The application deadline is August 1, 2017.
“The partnership on the Public Relations Journal underscores the commitment PRSA has made to
engage industry partners and provide new programming and resources that speak to the core of its
membership,” said PRSA CEO Joseph P. Truncale, Ph.D., CAE.
Today’s Public Relations Journal will provide its readership with the most relevant topical research and
insights through an open website platform primarily residing on the Institute for Public Relations
website. The current issue of the newly combined journal and past issues of the former Public Relations
Journal and Research Journal of the Institute for Public Relations can be accessed at
http://prjournal.instituteforpr.org/
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The
organization’s mission is to make communications professionals smarter, better prepared and more
connected through all stages of their career. PRSA achieves this by offering its members thought
leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their
credibility and connect with a strong network of professionals. The organization sets the standards of
professional excellence and ethical conduct for the public relations industry. PRSA collectively
represents more than 30,000 members consisting of communications professionals spanning every
industry sector nationwide and college and university students who encompass the Public Relations
Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org
About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to
fostering greater use of research and research-based knowledge in corporate communication and the
public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR
provides timely insights and applied intelligence that professionals can put to immediate use. All
research, including a weekly research letter, is available for free at www.instituteforpr.org.
Media Contact Information:
PRSA Contact:
Troy P. Thompson, Digital Communications Associate
(212) 460-1464
troy.thompson@prsa.org
IPR Contact:
Sarah Jackson, Communications Manager
(352) 294-1633
sarah@instituteforpr.org