Liberty Tax Service Hits a Homerun with New Partner, the Cincinnati Reds!

August 9th Awards Community Luncheon to Honor Latino Baseball Players;

First 100 Latino Families will Get Free Meal and Game Tickets

Media contact:

Roselyn A. Castillo

Lanza Group, LLC

404.350.0200 RCastillo@LanzaGroup.com

Cincinnati, OH (August 7 2013) – On Friday, August 9, from 11 am – 2pm, the community is invited to attend an awards luncheon honoring Latino Cincinnati Reds baseball players Aroldis Chapman, Johnny Cueto and Alfredo Simon for their contributions to advancing the city’s Hispanic community. All attendees will be able to mingle for two hours with these top athletes, but as a special treat, the first 100 Latino families with children will receive free meals as well as tickets to that evening’s Reds game against the San Diego Padres – one of three Hispanic heritage-promoted games this season.

The event, which is presented by both Liberty Tax Service, a subsidiary of JTH Holding, Inc. (NASDAQ:TAX), and the Cincinnati Reds, will be held at Cancun Mexican Bar and Grill. This awards luncheon marks Liberty’s newly formed alliance with the Reds and aims to better connect with Hispanic families by showcasing the beloved game of baseball. “This is a historic moment for both Liberty and the Cincinnati Reds,” explains Martee Pierson, Liberty Tax Service Director of Diversity Programs and Executive Director of Liberty’s Una Familia Sin Fronteras Foundation. “This event is representative of our new society, where Hispanics are an integral part of the vibrancy and longevity of a city, a community, businesses and sports teams. As a fun way to continue to recognize and celebrate Latinos for their contributions, we gladly invite the public to attend this event–filled with great food and star Latino athletes–and to enjoy a great game.”

Latinos have had a significant presence in the evolution of the “Great American Pastime” since the 1880s. Today, approximately 28 percent of baseball players in major leagues are Latinos with 10 percent hailing from the Dominican Republic. Fittingly, two of the award winners, Cueto and Simon, are from that beautiful island. The third winner, two-time National All-Star, Aroldis Chapman (aka “The Cuban Missile”), is from another Caribbean island, Cuba, which has been producing star players for the team since 1911.

“As a Liberty Tax Services franchise owner, I know first-hand the importance of giving back to the community in which you live,” explains Gina Pinto Williams, who owns the Norwood office with her husband, Michael. “This is

an opportunity to also highlight the wonderful contributions that Latinos bring to the game of baseball while at the same time show our appreciation to the community for making our city great.”

About JTH Holding, Inc.

Founded in 1997 by CEO John T. Hewitt, JTH Holding, Inc. is the parent company of Liberty Tax Service. As the fastest-growing tax preparation franchise, Liberty Tax Service has prepared over 12 million individual income tax returns. Liberty also offers an online tax service, eSmart Tax, which enables customers to do their own taxes wherever there’s a computer. eSmart Tax is backed by the tax professionals at Liberty Tax Service and its nationwide network of over 30,000 tax preparers, ready to offer their assistance at any time. For a more in-depth look at Liberty Tax Service, visit LibertyTax.com

About Una Familia Sin Fronteras Foundation Liberty’s Una Familia Sin Fronteras is a 501(c)(3) nonprofit Foundation that brings financial and fiscal education seminars and courses to Hispanic communities across the nation, at no cost. Additionally, alliances have been established by Liberty Tax Service’s Diversity Programs team than enable over 400 national, regional and local organizations with important messages for the Hispanic community to provide these messages at no cost. “Liberty Tax Service has long been involved in community service and educational projects on a national level. To better serve the Hispanic community, we created the Una Familia Sin Fronteras Foundation to bring value, education and ultimately, financial and fiscal success to Hispanics throughout the United States,” says John Hewitt, Founder and CEO of Liberty Tax Service.