FOR immediate release
Leffler Agency Selects Good Word Reputation Digital Media
Leffler Agency, Inc. a Baltimore and Tampa based full-‐service advertising and marketing firm with a specialty for representing professional and collegiate sports teams, has selected Good Word Reputation Digital Media (GoodWRD Media), a digital media company founded by J. Russell Fugett, to be the agency’s digital media partner in the area of online reputation management for Leffler Agency’s University and sports clients.
“Russell comes from a great family that I have known well for many years. I was very much impressed with the capabilities and approach that he and his team can provide for our clients”, said Bob Leffler the Founder of the Leffler Agency.
The Leffler Agency, founded in 1984 by former Baltimore Colts marketing and sales director, Bob Leffler, specializes in strategic revenue acquisition planning, budget expansion, promotional networking, and strategic creative imaging. It is now in its 30th year of business.
GoodWRD is a digital media company that specializes in working with Businesses and Brands, Campaigns and Causes, Institutions and Individuals to promote and protect their online reputations. With a special emphasis on mobile applications and online reputation management, GoodWRD provides communication services across all media.
GoodWRD has unique understanding of business as well as Collegiate and Professional sports. Russell spent over 6 years at George Washington University in Multicultural Student Services where he conceived and implemented campus wide marketing initiatives. Russell’s partner and father, Jean Fugett, Jr., is the former All-‐Pro tight end for the Redskins and Dallas Cowboys and the former chairman and CEO of TLC Beatrice International Food. Jean previously served on a number of University Boards including Harvard, George Washington University, and the University of Maryland.
Russell’s uncle Reginald F Lewis acquired Beatrice international 25 years ago. GoodWRD and the Leffler Agency came to their agreement on the same date 25 years later.
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