In our Summer issue I wrote my opening letter from the publisher
LETTER FROM THE PUBLISHER
Fields Jackson, Jr
DIVERSITY AND INCLUSION - DO YOU KNOW WHO IS ON YOUR TEAM?
I have recently accepted an adjunct professor position with Chicago State University, Chicago, Illinois http://www.csu.edu - where I will be teaching an on-line undergraduate business course - MKTG 3705 – ENTREPRENEURIAL SALES & MARKETING. I am excited about this opportunity and will use this course to discuss the impact of social media on business and communities.
My goal is to develop a case study - that will be picked up by blogs, magazines and other business schools around the country, as a training tool for the new social media realities and how they intersect with diversity and inclusion. With all the focus on customers, strategy, execution etc... it leaves one key question. Do you know who is on your social media team within your organization?
My first class at Chicago state is coming to an end. As part of their final assignment I asked my students to write 200 word paper on what have you learned about social media and what do you plan to do with your personal brand - Twitter page or Facebook page.
With the help of Tasha Strickland, my executive assistant we have picked the top three papers
Here is paper # 3
Steven E. Thomas
I have learned the true importance of social networking and establishing a solid business plan. I have also learned what it means to start, run and prosper in a business. The two interviews that I did were eye opening and so very informative. The passion for their endeavors was phenomenal. Even the two businesses differ in their use of social media, they each shared some of the same principals of success. I have subsequently started working much more diligently on my current web site (www.calumetcitybaseball.com) and attaching my Facebook page at the same name aggressively. Currently I am working on a request for proposal for the Calumet City Little League to be the primary photographer for them. I have a better understanding on blogging and the importance of user generated content means through the following of Twitter and Facebook.
My ultimate goal is to be successful in a multimedia field, such as an online newsletter for Veterans to keep them in the loop about any changes in policies and give them the ability to link to existing services. With a strong emphasis on counseling and housing for disabled veterans who have a high rate of being homeless. I believe that if I can establish a good set of social skills through the use of the vast amount of social networks, I will make a difference.