Tuesday, November 22, 2011 at 7:10PM
National Minority Supplier Development Council (NMSDC) - The Global Social Media Audience
By Fields Jackson
I (@fleejack) along with fellow Racing Toward Diversity advisory Board members Lyria Howland, CEO, Howland PR, MaryAnne Howland, CEO, IBIS Communications and Bob Ontiveros, CEO, Group O Companies attended the 2011 NMSDC Business Opportunity Fair October 30 - November 2, held at the Georgia World Congress Center, Atlanta, GA.
The event with over 8,000 attendees and 700 exhibitors included most of America's largest publicly owned, privately owned companies, universities, hospitals and other buying institutions. Could Racing Toward Diversity through our attendance help push a social media message out to a global audience?
Demonstrate Racing Toward Diversity's social media reach. Met with representatives of companies that have been featured in Racing Toward Diversity magazine @ATT, @HP, @PitneyBowes, @RedCross, @ApexComputing and attended several sessions, broadcast from the NMSDC via Twitter and Twitpic.
One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.
The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.
For this event NMSDC created the #NMSDC2011 HashTag
#NMSDC2011 HashTracking.com Report
331 tweets generated 1,084,673 impressions, reaching an audience of 464,531 followers within the past 24 hours
Top 10 by number of impressions
1. fleejack: 523,565
2. magicjohnson: 331,604
3. brianmoran: 91,454
4. mbemag: 29,640
5. ldscott: 20,515
6. briantippens: 16,184
7. toosmartgirls: 12,928
8. dorestaurant: 11,700
9. micheleruiz01: 7,670
10. thehautegroup: 7,320
Top 10 by number of tweets
1. mbemag: 52
2. fleejack: 49
3. foodbevgroup: 34
4. nestlediversity: 23
5. toosmartgirls: 16
6. dorestaurant: 15
7. rtdsocialmedia: 13
8. thehautegroup: 12
9. jaimelevvintre: 12
10. mbmlbt: 11
"There were many important messages that we were able to push out to our audience beyond those in the room via social media. One very important message is that corporations are interested in greening their supply chain. Social media is green!"
“The atmosphere at NMSDC was electric! That’s the power of thousands of like-minded business people making connections happen!”
"As a 30 year member of the NMSDC, it was gratifying to see the way MBE’s and Corporations embraced the new, ”Norm” of Social media, and how it created such Buzz among all the attendees, even old timers like myself participating with our major clients, AT&T, it was amazing to see and be part of this new marketing, and shows how MBE’s are embracing Technology, and connecting with their clients."
Group O, Inc