Case Study
Wednesday, November 30, 2011 at 3:44PM
Joint Leadership panel discussion hosted by @Toyota, @SodexoUSA and IPG
Challenge
On October 27, 2011 – I was honored to be the moderator on a panel discussion – “Joint Leadership” held at the Toyota Museum, hosted by Toyota, SodexoMagic and IPG.
Joint Leadership reception – an event designed to bring together diverse employee groups from 29 of the Southland’s leading corporate and government employers. African American/Black, America n Indian/Native American, Asian and Pacific Islander American, Hispanic/Latino, LGBT, Veterans, Employees with Disabilities and Woman Employee and Business Resource groups
Could Racing Toward Diversity magazine and Fields Jackson (@fleejack) expand the social media reach of the “Joint Leadership” event?
Click image to see full size.
Solution
Demonstrate “real time” – Racing Toward Diversity magazines and Fields Jackson’s (@fleejack) social media reach within the diversity and inclusion media space.
Results
HOW TO: Get the Most Out of Twitter #Hashtags
May 17, 2009 by Ben Parr
One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.
The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.
For this event the #JointLeadership HashTag was created
#JOINTLEADERSHIPHashTracking.com Report
275 tweets generated 1,136,605 impressions, reaching an audience of 18,199 followers within the past 24 hours
Top 10 by number of impressions
1. fleejack: 1,067,300
2. bimada: 33,462
3. iwgroup: 17,648
4. laarnid1: 5,936
5. cindycheng: 3,759
6. mrssotology: 2,139
7. missmoshai: 1,476
8. reggiehoward: 855
9. asdshow: 763
10. minakim_la: 549
Top 10 by number of tweets
1. fleejack: 100
2. bimada: 66
3. jpaloha2010: 17
4. iwgroup: 16
5. laarnid1: 14
6. minakim_la: 9
7. lvnnlfe: 7
8. cindycheng: 7
9. alimedi24: 6
10. linhtvu: 5
Wow! Mr. Fleejack, you are incredible!! I now appreciate the power and reach of the Net :). Thank you for making the long flight out to join us and to stir such a provocative soup!
Appreciate all of the panelists’ reflectiveness and open candor. Your authenticity made the discussion meaningful and gave the audience courage and inspiration!
Tracey Doi
GVP, Chief Financial Officer
Toyota Motor Sales, USA
“Heard nothing but rave reviews about the panel discussion from a number of corporate representatives, including AT&T, Interpublic, JPMorganChase, State Farm, UPS and several others. Congratulations on a job well done!”
Bill Imada
CEO
IW Group
Reader Comments